For founders doing their own outbound
By the SalesNavSplit team · Updated September 2026
Sales Navigator for startups
The perks run out. The $119.99 does not. Here is the version that costs $50 and does not expire when you leave the programme.
The short answer
LinkedIn has no standing startup discount for Sales Navigator. Credits turn up inside accelerator and startup-programme perk bundles, they are worth claiming, and they expire. When they do you are on $119.99 a month.
SalesNavSplit is $50 a month, or $40 paid yearly, for the same official Core seat on your own account. It is not a startup rate and it does not lapse. It is the price, and it stays the price.
What a founder actually spends
| Route | Year one | Year two |
|---|---|---|
| Startup programme perk | Often $0 while it lasts | $1,439.88 at list price |
| LinkedIn monthly | $1,439.88 | $1,439.88 |
| LinkedIn annual | $1,079.88 upfront | $1,079.88 upfront |
| SalesNavSplit yearly | $480 | $480 |
LinkedIn list prices before tax. Perk availability and length vary by programme, so check yours rather than trusting a number on any website, including this one.
Claim the perks first. Seriously.
If you are inside an accelerator or a startup programme, work through the perk catalogue before paying anyone. Free is cheaper than $50. What we would push back on is treating a perk as a plan: they are tied to programme membership, they run for a fixed window, and the renewal lands at full list price. Know your expiry date before you build a pipeline that depends on the tool.
While the perk is live
When it expires
When a founder should not buy this
If you are pre-ICP and still guessing who you sell to, better filters will only help you build a precise list of the wrong people. Sales Navigator pays off once you know the titles, company sizes and markets you are chasing. And if you are mainly fundraising, recruiting or building an audience, Premium Business at $59.99 covers that and we do not resell it.
Frequently asked questions
Is there a Sales Navigator discount for startups?
Not from LinkedIn directly as a standing offer. Sales Navigator credits sometimes appear inside startup programmes such as accelerator perk bundles, and those are genuinely worth claiming. They are time-limited, usually tied to programme membership, and they expire. Our price is not a startup programme: it is $50 a month for anyone, which is the same thing a founder pays on day one and in year three.
What happens when my accelerator perk expires?
You get moved to LinkedIn's list price, which is $119.99 a month for Sales Navigator Core, and it usually lands at the moment you are least keen on a new fixed cost. That cliff is the reason a lot of founders end up here.
Do founders actually need Sales Navigator?
If you are running founder-led outbound, the advanced filters are the difference between a guessed list and a targeted one, and 50 InMails a month reaches people who ignore connection requests. If you are mainly raising, hiring or posting content, a Premium plan is far cheaper and enough.
Can I put a seat on the company card and expense it?
Yes. Every payment generates an official Stripe invoice in your company's name, which is what you need for bookkeeping and for reclaiming VAT where that applies.
What if we grow and need more seats?
You add seats at the same $50 each. There is no volume tier and no renegotiation. If you outgrow individual seats and need shared lists, TeamLink or CRM sync, that is LinkedIn's Advanced tier and you should buy it from them.
What should put me off?
Every 30 days the seat is renewed and the lists, saved searches and InMail history inside it are lost. If your prospecting lives in your CRM and Sales Navigator is a search tool, you will barely notice. If you were planning to build your whole pipeline inside Sales Navigator lists, you will hate it.
Next: pricing once the team grows, cost against return or is a split licence safe.
Sales Navigator, $50 a month instead of $119.99
The same official license, on your own account. Same features, same invoice, 58% off. Sales Navigator is the one plan we resell. Career, Business, All-in-One and Recruiter Lite stay at LinkedIn's price.